The Ethics Of Hoodamateurs: Balancing Authenticity And Exploitation - m1
Verkkoan ethics of authenticity puts the influencers’ brand identity and relationship with their audience at the forefront while also allowing them to profit from content
Verkkoour research has a different perspective:
Verkkoexpectations (commitment, authenticity, and responsibility) lead to various moral dilemmas:
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It looks at smis’ dilemmas within each smi as a person who needs to balance being authentic, committed.
In this paper, the authors investigated the relationship between consumers' personality traits and their attitudes towards social.
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